As we kickstart the new year, we are confident in stating that mobile commerce is poised to become the breakout category in 2012. Recent statistics from organizations such as IBM Coremetrics with its Benchmark Reports highlight astounding growth in mobile sales, mobile site traffic and smartphone and tablet penetration from Android and iOS variants, the iPhone and iPad. Even though the percentages are still smaller for this nascent transaction channel when compared to online e-commerce, the numbers and consumer use-cases cannot be ignored.
Admeris' own data concludes that existing clients in enterprise and medium-to-small sized business are taking advantage of mobile-based transactions in their operations. In fact, one particular client saw 30-40% of its customer base access incentive-based promotions through smartphones when compared to desktop or laptop personal computers. Prior to Admeris, they faced great challenges in sales conversion to help them cross the chasm between promotion and transaction through mobile handsets. Thanks to Admeris' OneTouch platform, the client's customer base was able to instantly respond to repeated offers through a secure and simple OneTouch payment experience that requires no account setup or login to complete and authenticate a transaction.
For merchants of any size, the Admeris OneTouch solution delivers mobile payment simplicity to consumer handsets today without any "heavy lift" requirements from technical/development resources to implement our platform. If you are sitting on the fence "waiting" for the train to arrive on mobile commerce, we offer one pointed suggestion: DON'T. Today, you are in an advantageous position where the data has already proven that (1) consumers are migrating to powerful smartphone-based handsets (2) consumers are buying from their smartphones as evidenced by Cyber Monday and Black Friday 2011 consumer data (3) consumers are demanding convenience, security and ease of use. Admeris' secure OneTouch mobile payment platform delivers ease of use, convenience and security to merchants and consumers.
Now is the time to deploy mobile payment options to help convert smartphone-driven consumers that are characteristically time-starved and continuously on the go. Do not wait for your competition to deploy, experiment and migrate their business to support mobile payments while you sit in a state of paralysis analysis. You run the risk of leaving your business with nothing more than an urgent and scrambled opportunity to define a mobile strategy to retain existing customers versus growing your base in the wake of fervent competition.
Companies interested in becoming an "Independent Sales Organization" (ISO) for Admeris can contact the company to discuss their goals and objectives, size of their potential customer base, and enter into an arrangement to sell Admeris' Secure OneTouch mobile payment platform. This is an excellent opportunity for ISO's to promote Admeris' complete end-to-end payment gateway solution for online and mobile commerce to merchant businesses interested in adding additional transaction channels to their business with the power of VISA, Mastercard, Amex and Interac Online capability. Further, Admeris' PCI-compliant platform offers an integrated merchant reporting console for online and mobile transactions and offers aggressive next day settlements that surpass even the best offerings of "established" brands in the marketplace.
It's a proven fact. Consumers want access and convenience from their mobile handset. Powered by Admeris, merchants can take advantage of a quick-to-market strategy to sell goods or services easily through smartphone browsers with smart-rendering technology to display properly-formatted payment pages on 1300 feature and smartphone handsets. Later, merchants can build a mobile strategy specific to native apps for iOS, Android and Blackberry using our mobile development kit and developer sandbox. For more details, visit our Developer Center.
If you are interested in becoming an ISO, please email us at sales@admeris.com or contact us at 1-866-854-9851 ext. 705.
Regards,
The Happy Admeris Payments team
